Project

Children’s Cancer Association

Role

We partnered with Children’s Cancer Association’s (CCA) to create a website that would not only embody their vibrant spirit, but also transform the way that they communicate with supporters and spread joy.

CCA’s programs are rich with joy, music, friendship, play, and resources for the over 20,000 families facing cancer and other serious illnesses. Their energy and enthusiasm is palpable. It pulls you in. After years of a successful online presence, we dipped our toes back into the project and were able to move an already vibrant site into a more sophisticated storytelling platform which translates to more joy spread.

JoyRx Blog on Laptop

For an organization in constant motion, we additional focused on a deep dive through content analysis and information architecture. Through this process, we identified key content types that are utilized over and over throughout the site. We then created flexible pages that hold any number of customized content blocks, making building a custom page as easy as building a towner with blocks (albeit a gorgeous content-filled tower with blocks made up of colors, buttons, forms, galleries and more).

From clients Penner-Ash Wine Cellars to Stumptown Coffee Roasters, notable Portlanders are joining with CCA to spread joy. We couldn’t be more thrilled to be counted among this phenomenal group. Do take a moment to visit this site and learn about this wonderful organization. We can’t promise you’ll leave with dry eyes, but we guarantee that your heart will grow just a tad bit more.