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Parlor Coffee
Harmonizing Design & Operations
Client
Parlor Coffee
Branding, Packaging, Design Direction
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Inheriting the Score
When Parlor Coffee approached us, they arrived with more than beans and ambition—they brought a meticulously composed visual overture. Franklyn, their brand architects, had crafted an exquisite styleguide and several foundational page designs that captured Parlor's evolution from barbershop pop-up to Brooklyn's coffee poet.
Like musicians receiving an elegantly written score, we recognized the underlying brilliance and prepared to transform notation into symphony. The styleguide served as our tonal foundation—a visual pentagram where Parlor's aesthetic philosophy was inscribed in precise typography, color harmonies, and spatial relationships.
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Expanding the Composition
Entrusted with Franklyn's visual vocabulary, we began composing additional movements to complete the digital concerto.
The brew guides emerged as instructional poetry. Here, precision meets ritual in a dance of measurements and techniques, rendered in visual language that honors both science and ceremony.
The subscription builder became our most ambitious arrangement—a digital atelier where customers orchestrate their personal coffee journey through interwoven selections of coffee, grind, and rhythm. Like a well-composed sonata, the experience guides users through complex decision-making with the grace of a conductor's baton, each screen a measured progression toward the perfect recurring coffee ritual.
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The Production Ecosystem
While visual design forms the face of the customer experience, we recognized that Parlor's artistry extends beyond aesthetics into the precision of their production process. Here, we composed an invisible architecture—a production and fulfillment ecosystem that transforms digital selections into roasting schedules and shipping manifestos.
This system became Parlor's digital roastmaster—a prescient advisor calculating roast requirements and orchestrating the dance between online demand and fulfillment.
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