Identity Design
Crafting Visual Stories that Inspire
At Needmore Designs, your visual identity is more than just a logo—it’s the feeling you leave behind. Through a blend of strategic thinking, design expertise, and just the right touch of whimsy, we build identities that resonate deeply with your audience, tell your brand story at a glance, and stand the test of time across every medium.
Our Identity Design Approach
Brand Exploration & Concept Development
We begin by immersing ourselves in your world—your values, voice, and vision. Collaborative sessions uncover the singular idea that becomes the heartbeat of your identity.
Logo & Visual Identity Systems
Working closely with our principals, you'll receive striking logos and comprehensive visual systems—colors, typography, iconography, and brand elements—that ensure consistency and versatility across all platforms.
Application & Guidelines
We don't just design; we equip your brand with practical, easy-to-follow guidelines. Whether it's digital, print, packaging, or environmental graphics, your identity remains cohesive, compelling, and easy to implement
Sum›One Coffee
We designed Sum›One to reflect the belief that exceptional coffee is a collaborative performance—each element, from bean to brew, contributing to a harmonious whole. The identity we crafted for Farmer Brothers’ specialty brand weaves geometric patterns and a thoughtful color palette into a visual rhythm that narrates coffee’s journey from origin to cup.
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Materia Prima
We rooted Materia Prima’s identity as a bridge between their Italian heritage and Georgian homestead, crafting a hand-illustrated brand as layered and vibrant as the coffee itself.
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Oren's Coffee NYC
We refreshed the Oren’s Coffee brand by tapping into New York’s visual history—crafting an identity that blends vintage subway clarity with Art Deco charm, true to the spirit of the city itself.
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Why Partner With Needmore?
Creative Expertise
Deep experience designing for roasters, cafés, and specialty food and drink clients.
Collaborative Spirit
A friendly, open process that keeps your vision front and center.
Strategically Crafted
Beautiful identities with built-in purpose—designed to move needles and hit your specific business goals.