Oliver’s Custom Coffee
The Melodic Design of Oliver’s Custom Coffee
Oliver’s Custom Coffee sources rare and exceptional coffees from around the world, releasing them in small batches. What makes it unusual: customers choose their own roast level for each coffee, dialing in the flavor to their own taste. We built the brand, packaging, and Shopify site from scratch, with a design language inspired by the way Oliver thinks about his releases — like a musician dropping a new single.
Services
Client
Olympia Coffee
Photography
Packaging That Plays Like a Record Collection
Oliver wanted each growing region to feel distinct, and that clicked with something we kept hearing from him — he thinks of each coffee release the way a musician thinks about a new single. So we designed six region-specific bags that work like a record collection. Each one has its own color palette and illustration, but they share a structure on the back that echoes the bold lines and grid of vintage jazz album covers. Together on a shelf, they look like they belong to the same label.
“I love the idea that when we drop a coffee it’s like a single hitting the airwaves.
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The Typeface
The wordmark is set in a customized version of Dunbar, a geometric sans-serif by Hawai’i-born designer CJ Dunn. Dunn's approach to the typeface — keeping the extremes instead of compromising toward the middle — felt like the right match for a brand built on strong opinions about coffee.
As Dunn explains, “I realized that this really tall version had a lot of interesting personality and energy in it. I had seen a lot of designs in the middle but not as much at these extremes. Instead of compromising the most interesting designs, I kept both Tall and Low as display variants and designed a more moderate Text variant to work for smaller sizes.”
The Website
Each coffee release gets its own page on the site, with colors and energy that match the packaging. Customers can see flavor notes, explore roast options, and check Agtron scores before they buy. We built it on Shopify 2.0, taking full advantage of the theme architecture to make each release feel like an event.
