Oliver’s Custom Coffee

Oliver wanted each growing region to feel distinct, and that clicked with something we kept hearing from him — he thinks of each coffee release the way a musician thinks about a new single. So we designed six region-specific bags that work like a record collection. Each one has its own color palette and illustration, but they share a structure on the back that echoes the bold lines and grid of vintage jazz album covers. Together on a shelf, they look like they belong to the same label.

The wordmark is set in a customized version of Dunbar, a geometric sans-serif by Hawai’i-born designer CJ Dunn. Dunn's approach to the typeface — keeping the extremes instead of compromising toward the middle — felt like the right match for a brand built on strong opinions about coffee.

As Dunn explains, “I realized that this really tall version had a lot of interesting personality and energy in it. I had seen a lot of designs in the middle but not as much at these extremes. Instead of compromising the most interesting designs, I kept both Tall and Low as display variants and designed a more moderate Text variant to work for smaller sizes.”

Each coffee release gets its own page on the site, with colors and energy that match the packaging. Customers can see flavor notes, explore roast options, and check Agtron scores before they buy. We built it on Shopify 2.0, taking full advantage of the theme architecture to make each release feel like an event.