Skip to main content

Brand Guidelines

Your Playbook for Consistent Brand Expression

At Needmore Designs, we provide thoughtful and thorough brand guidelines that ensure your brand expression remains clear, cohesive, and powerful across digital and print platforms.

Our Brand Guidelines Approach

Consistency

Even the strongest identities drift without clear guidelines. Whether you're an established brand craving consistency or launching something entirely new, we deliver straightforward, actionable guides on logo usage, typography, color palettes, and brand voice as well as photography and illustration style.

Digital & Print Accessibility

As print and digital designers, we care deeply about accessibility and usability, crafting brand guidelines with web-friendly typography and inclusive color palettes, ensuring clarity and impact across both digital and printed materials.

Practical Application

Our guidelines are structured to be practical and easy-to-follow, empowering your team and partners to consistently represent your brand with confidence and precision.

Explore How We Crafted a Distinctive Identity for Oren’s Coffee

Dive into our full case study to see how clear, practical brand guidelines—including logo usage, typography, color strategy, voice direction, and illustration style—helped Oren’s Coffee achieve consistency across every customer touchpoint, from packaging and signage to their vibrant digital presence.

View the Oren's Coffee Case Study →

Oren's brand book and mug Image loaded
Oren's brand book and social logos Image loaded
Oren's brand book color palette Image loaded
Oren's brand book primary logos Image loaded

Discover How Bluebeard Coffee Roasters Amplified Their Authentic Voice

Bluebeard Coffee Roasters already had a beloved logo, but their brand needed deeper resonance. Through immersive research and thoughtful conversations, we uncovered the soul of their Tacoma roots, translating this rich human narrative into compelling storytelling, a vibrant voice, and clear, actionable brand guidelines.

View the Bluebeard Case Study →

Bluebeard brand book Image loaded

 Ensure Brand Consistency Everywhere

Whether you're starting fresh with an identity design project or refining your existing brand, we’ll craft guidelines tailored precisely to your needs.

Let's create your Brand Guidelines