Brand Guidelines
The document that keeps everything consistent.
A logo isn't a brand. Without clear guidelines, things drift. Your website sounds one way, your trucks look another, and every new hire asks the same questions. We build documentation that covers the full system: visual identity, voice, and how it all works in the real world.
What Goes In
Visual Standards
Logo usage, clear space, color palette with exact values for print and screen. Typography hierarchy. What to do, what not to do.
Voice & Tone
How your brand sounds in writing. The words you use, the ones you don't. Gut-check questions so anyone on your team can tell if something sounds right.
Photography & Illustration Direction
What your imagery should feel like. What to shoot, what to avoid. Style references your team or vendors can actually follow.
Bluebeard Coffee Roasters
Bluebeard Coffee Roasters had a logo they loved but nothing documented. We built guidelines around their existing identity, capturing the voice, the Tacoma attitude, and the visual standards their team needed to keep everything cohesive.
Pozo Barbecue
Pozo Barbecue started from scratch: a Texas-style barbecue restaurant opening in Qatar, with no name, no story, no visuals. We built everything—naming, voice, identity, illustration system—then documented it all in one comprehensive guide. The kind of foundation a new brand needs to launch with confidence.
Additional Branding Capabilities
Naming
The first thing people remember about your brand. We find names that fit: easy to say, easy to remember, true to who you are.
Story & Voice
What you say and how you say it. The narrative that gives people a reason to care, and the voice that makes your brand sound like itself.
Identity Design
The visual system that makes your brand recognizable. Logo, color, typography, patterns—everything tested across real applications.
Ready to get it all in one place?
Sometimes guidelines come at the end of a full identity project. Sometimes a brand already exists but nothing's written down. We've done both.
If your brand looks different every time someone new touches it, this fixes that.