The Sum›One colors tell a story. Warm cherry and salmon tones reflect coffee cherries ripening under equatorial sun, while cool dew and pale blues suggest the water that nurtures coffee's growth. The palette connects where coffee begins with where it ends up—in the cup, in the moment, with people.

Sum›One’s geometric pattern works as a visual system for the brand. Each icon—beans, cherries, brewing vessels, cups—represents a stage in coffee’s journey, arranged in a grid that creates movement across the package. The pattern tells the story of how coffee gets from farm to cup.

The “S” and “O” monogram sits at the center of the identity. It suggests both a sprouting seedling and steam rising from a fresh cup—coffee’s beginning and endpoint in a single mark. It's a simple visual that communicates the brand's approach without needing explanation.

The packaging design puts bold visual storytelling front and center. Geometric patterns create energy and movement, with each icon representing part of coffee’s journey from origin to cup.

The labeling gives dedicated space to their Project DIRECT initiative, communicating Farmer Brothers’ commitment to sustainable sourcing. The packaging doesn't just hold the coffee—it introduces customers to the brand's values before they even open the bag.

The Sum›One launch marked Farmer Brothers’ entrance into the specialty coffee market. As Daily Coffee News reported, this is a significant move for the 113-year-old company—a new brand offering single-origin coffees and signature blends designed for coffee enthusiasts while staying approachable for the curious.

Sum›One joins Farmer Brothers’ portfolio alongside Farmer Brothers Coffee Co. and Boyd's Coffee. Our design system gives the brand a visual foundation that respects coffee’s craft traditions while feeling contemporary, and welcomes newcomers without talking down to the experienced. It's an invitation to explore what specialty coffee can be.