Home Espresso Subscription
Designing an Espresso Journey
La Marzocco Home’s espresso subscription was a first for the industry: a new roaster every month, shipped to home machine owners who want to keep exploring. We designed the program’s identity, print collateral, web presence, and photography.
Client
La Marzocco
The Identity
The subscription needed its own mark within the La Marzocco family. We created a diamond-shaped logo featuring their iconic lion, giving the program a distinct look that still feels connected to the parent brand.
Print & Web
Each month’s shipment includes a coffee card with details about the roaster and the coffee. On the website, we built a section that serves as both an archive and a showcase, letting subscribers explore past and present roasters in one place.
Photography
We shot the social media campaign in-house. The goal was to capture the feeling of making espresso at home: the ritual, the details, the satisfaction of a well-pulled shot.
