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hand holding espresso

Home Espresso Subscription

Designing an Espresso Journey

We designed for La Mar­zoc­co Home­’s first-of-its-kind espres­so sub­scrip­tion pro­gram, con­nect­ing home espres­so machine own­ers with a dif­fer­ent roast­er each month. Each visu­al ele­ment is a visu­al homage to the pre­ci­sion engi­neer­ing that makes La Mar­zoc­co machines leg­endary among those who speak the lan­guage of espres­so. Our work touched the entire visu­al nar­ra­tive – from craft­ing the dia­mond-shaped iden­ti­ty with their icon­ic lion to design­ing edu­ca­tion­al cof­fee cards; the ded­i­cat­ed sec­tion we devel­oped on their web­site becomes both archive and stage, show­cas­ing the con­stel­la­tion of past and present roast­ers; and, our pho­tog­ra­phy for their social media cam­paign cap­tures more than images – it evokes the sen­so­ry sym­pho­ny of pulling a beau­ti­ful shot of espresso.

Client

La Marzocco

subscription mailer and phone
subscription landing on iPhone
logo
portafilter and tamper
espresso on top o blue and purple background
shot of subscription on instagram
subscription page on iPhone
logo on blue and purple background
portafilter and grounds
printed coffee card and page on iPhone
looking at page on iphoen
a collection of items that came with the first subscription plan
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