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La Marzocco Commercial
Producing a modern, world-class commercial website that elevates La Marzocco’s beautifully handcrafted machines
Client
La Marzocco
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Beyond Machinery: Crafting a Commercial Narrative
Our partnership with La Marzocco Commercial focuses on storytelling rather than selling. We created a digital showcase where professional baristas, café owners, and commercial clients could immerse themselves in the brand's rich heritage and technical expertise. The result is a platform that serves as both a visual gallery and an educational resource for the specialty coffee industry.
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Precision in Design, Fluidity in Experience
Drawing inspiration from the machines themselves—with their gleaming surfaces, purposeful lines, and intuitive controls—we designed an interface that mirrors the La Marzocco experience: visually striking yet functionally impeccable. Every interaction was crafted to reflect the brand's commitment to precision, from immersive photography of their commercial lineup to detailed specifications that speak the language of coffee professionals.
The Professional Portfolio: Showcasing Commercial Excellence
The centerpiece of the commercial platform is the thoughtfully curated product showcase. This visually rich presentation allows café owners and commercial buyers to explore the full range of professional-grade machines, understanding both functional capabilities and aesthetic options. From the workhorse Linea Classic to the innovative Strada series, each machine is presented with reverence for both form and function.
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Knowledge Brewing: Education for Professionals
Beyond showcasing products, the platform serves as an invaluable resource for the professional coffee community. Through detailed technical documentation, maintenance insights, and training materials, we've created a knowledge hub that supports La Marzocco's commercial clients throughout their ownership journey.
Results: A Digital Expression of Mechanical Excellence
The commercial platform has significantly strengthened La Marzocco's position in the professional market. By creating a digital experience that honors both tradition and innovation, we've helped the brand extend its legendary in-person service into the digital realm, reaching commercial clients globally while maintaining the personal touch that has defined La Marzocco for generations.
Through thoughtful design, rich storytelling, and deep respect for coffee culture, we've created more than a commercial website—we've built a digital home for a community of professionals united by their pursuit of the perfect espresso.
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