Stumptown Coffee Roasters

A coffee fanatic’s paradise—every bit as remarkable as the beans they source and roast. Visit website

Still waters run deep

There is a saying at Stumptown that coffee is king, but it’s still relationships that really keep us going. When Stumptown Coffee Roasters opened their first cafe and roastery on Division Street in Portland – this was November of 1999 – our Creative Director was there, slinging shots and spinning records.

Over a decade ago, our first work for Stumptown was almost all identity and print, from the logo that graces their van and espresso machines to their first mugs and tees. Our latest website redesign builds on this visual history while introducing today’s Stumptown to the masses.

Stumptown Logo_2x Stumptown

Enterprise commerce and subscriptions

This time around, we focused on moving coffee into the hands of fans around the country. This included a coffee subscription program along with the addition of merchandise and gifts. Magento’s e-commerce system was chosen to handle the exacting needs of Stumptown’s sophisticated ordering system. (Magento is powerful, delivers a host of shipping options, can calculate taxes for different states – in short it is everything you need to sell online at an enterprise level.)

Original Stumptown Coffee Mug, designed by Needmore

Live a little

For Stumptown, brew guides hold equal weight with brew kits; education is a key cornerstone to the site and experience. They aren’t here to simply supply you coffee, they want to give you a chance to know where it came from and who grew it.

What’s more, coffee is about spending time, handing out, building relationships. We crafted Stumptown’s website to be a hub for regulars, sprinkling personal touches like targeted Instagram and blog updates on pages about locations.


We also designed an HTML newsletter, utilized for client communication, that was listed as one of Campaign Monitor’s top 100 newsletter designs of 2014.

Kandace Brigleb