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Branding, packaging & websites for specialty coffee.

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Roasters, importers, equipment makers, and cafes come to us at turning points: a launch, a rebrand, packaging the business has outgrown, a wholesale site that’s costing orders. We’ve designed for specialty coffee at every level since 2004, from Portland to Dubai.

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Since 2004 — Portland, Oregon

You’re launching

A new roastery or cafe needs a name that holds up, an identity with a point of view, packaging that earns its shelf space, and a site that takes orders from day one. We start with discovery and build from there.

You’ve outgrown the brand

The business grew and the logo, the bags, or the website didn’t keep up. We rebuild around who you’ve become without losing what people already recognize.

The website is the problem

A coffee store should tell your story, not just take orders. We weave the two together on WooCommerce and Shopify, with subscriptions and wholesale built in from the start.

You want a partner, not a vendor

Some of our clients have been with us for more than a decade. That kind of relationship comes from honesty: we tell you the right thing, not the easy thing.

In their words

Erin Reed, Director of MarketingSwiss Water Decaffeinated Coffee Inc.

Branding & identity

Voice, story, naming, logo, and the system that holds it together. We start with discovery, because the best coffee brands say something specific and true, and you can’t get there by guessing.

Coffee packaging

Bags, cans, gift sets, subscription mailers, retail and wholesale lines. We know the printers, the materials, and the production realities that turn a good design into one that survives the production line.

Websites & e-commerce

We’re a WooCommerce Pro Partner and a Shopify Partner, so we can recommend either platform honestly. Stores with subscriptions and wholesale ordering built in, and a checkout your customers take seriously.

Print & trade show

SCA booths, menus, signage, and the whole physical layer. The brand has to work in the cup, on the shelf, and on the floor.

Since 2004 we’ve designed for every level of specialty coffee: green importers like Sum›One, Sucafina, and Royal Coffee, Swiss Water® on the processing side, La Marzocco on the equipment side, roasters from Ritual to Bluebeard to Parlor, and cafes from Portland to Doha to Dubai. You’ll never have to explain what a micro lot is or why decaf deserves respect. We skip the education phase and get to work.

Ray and Kandace

The digital craftsman

Ray Brigleb has spent twenty years designing for people who make things they care deeply about. Roasters, importers, makers. His own obsession happens to be coffee: he was the first employee at Stumptown Coffee Roasters, helped build that brand from scratch, produced the Unpacking Coffee podcast, and created the tasting app Cuppin. That background taught him to listen before designing and to build for how a business actually works, not just how it looks.

The story architect

Trained in Cultural Anthropology and Linguistics, Kandace Brigleb figures out what makes brands tick. She approaches each project as an ethnographic expedition, asking the questions that reveal what makes you different. A keynote speaker at WooConf and a recognized voice in the e-commerce community, she brings that same clarity to her role as your dedicated Producer. She keeps complex projects moving while ensuring the authentic story stays at the center of every decision.

In their words

Andrew Barnett, CEO + FounderLinea Caffe

Linea Caffe
La Marzocco
Logo wall orens mono
olympia coffee logo
Ritual Coffee
farmer brothers logo
swiss water logo
Sucafina logo
Parlor Coffee
Joe Coffee
Royal Coffee Importers
Stumptown Coffee Roasters
Bluebeard Coffee Roasters logo
Coffee Commissary logo
Four Barrel Coffee logo
Hubbard & Cravens logo
Junior's Roasted Coffee logo
Materia Prima logo
Modbar logo
Oliver's Custom Coffee logo
Puff Coffee logo
Red Fox Coffee Merchants logo
Seven Fortunes Coffee Roasters logo
Stanza logo

Journal

  1. Decaf Isn’t a Warm-Up Act
  2. What Shopify 2.0 Actually Gives You
  3. Design is Everything in Specialty Coffee
  4. Five Things I Learned Building a Coffee Tasting App (Again)
Continue with coffee industry notes

FAQ

Do you only work with coffee companies?

No, but coffee is the spine. We work with specialty coffee and artisan brands, which has also meant a literary nonprofit and an HVAC company with real craft behind it. If the work feels like a fit and the people feel like our people, we’re interested.

We’re a small roaster. Are we too small for you?

No. We’re a two-person studio by design; small is our native scale. If you care about your story, you’re our size.

Do you work with clients outside Portland?

Yes, and most of our coffee work is outside Portland. Roasters, importers, and equipment companies in San Francisco, New York, Tacoma, Brooklyn, Doha, and Dubai. Portland is home base, not a service area.

WooCommerce or Shopify?

Whichever fits your project. We have worked with WooCommerce since 2011 and we’re a Pro Partner agency, but we build on Shopify when that’s the better call for a roaster’s catalog, shipping rules, or retail setup. We’ll tell you which one we’d pick and why.

Are you taking on new projects?

We are. We take on a small number each year by design, so the calendar matters. The earlier you reach out, the more flexibility we have on timing.

Whether you’re launching a roastery, refreshing a brand that’s outgrown its packaging, or finally building the website your wholesale customers deserve, we’d like to hear about it.

Say hello