Decaf Isn't a Warm-Up Act
By Kandace Brigleb
in Our Work
Decaf has a bit of reputation problem in the roastery. Plenty of roasters are a little unsure how to handle it, and some only run it to warm up the drum before the "real" coffee goes in. Swiss Water® Process is changing this narrative, and they brought us in to help.
First, they ran a research study with the Coffee Excellence Program at the Zurich University of Applied Sciences to learn what the Swiss Water® Process actually does to coffee in the roaster. Then they took those findings, added their own decades of decaf knowledge, and created a Roasting Guide for specialty roasters.
They brought the technical expertise, and our part was design. We created the Roasting Guide with the brand system we developed with Swiss Water® last year: The Wave, the color story, the geometric shapes, and a voice that stays warm without losing the science.
The guide is free, and it lives in the new Swiss Water® Roaster Resources hub alongside their video series and brew guides. If you roast decaf, or if you've been avoiding it altogether, take a moment to read through the guide. You might just get as excited about decaf as we all are!
“We're confident the tips in this guide will make your Swiss Water® Process decafs a source of pride in your coffee program.” - Swiss Water® Process
