Posts tagged: Unpacking Coffee

The best projects start with genuine appreciation for our clients' work. After getting to know Junior's Roasted Coffee through our podcast, we were drawn to their humor, thoughtful approach, and exceptional coffee. Helping this local micro-roastery and consultancy mature their digital presence felt like a natural next step.

2019 brought us our best Unpacking Coffee season yet, with 10 episodes including milestone conversations like our first producer chat and first international interview. Daily Coffee News captured the essence of Season 4 in their favorite quotes roundup, noting how our guests consistently emphasized that beautiful packaging is just a representation of the real work happening at origin.

Sometimes you outgrow your own design decisions. Heading into Unpacking Coffee's Season 4, we realized we'd been avoiding our own chosen typeface (Galaxie Polaris) in favor of geometric fonts. The solution? Cosmica, a geometric sans from the same foundry that maintains our design skeleton while giving us the character we'd been seeking all along.

Introducing Bella's Blend. For the second year in a row, we jumped at the chance to participate in CCAs annual Wonderball fundraiser by creating a Coffee Lover's Dream Package for their auction.

After producing 50+ episodes of Unpacking Coffee and client video projects, we've mastered budget video interviews. Key lessons: focus on good lighting with adjustable LEDs, never underestimate audio quality (lavalier mics plus TASCAM backup), and invest in Final Cut Pro X for seamless multicam editing. Professional results without breaking the bank.

Fifteen episodes into Unpacking Coffee Season Two, we've challenged ourselves with custom opening songs for each roaster, a new website, and exciting collaborations. We're covering La Marzocco Café's roasters in residence, deepening our partnership with Roast Magazine, and sourcing diverse roasters from fully Colombian Devoción to 100% direct trade Forty Weight. Plus, bonus interview extras because our chats are too good to waste.

Our first annual Unpacking Coffee holiday special became a thrilling journey from green beans to finished bag, benefiting Children's Cancer Association. We started with a gorgeous Ethiopia Wenago Zelelu Ararso Crown Jewel from Royal Coffee Importers, had it roasted by Roseline Coffee Roasters, then designed vintage-inspired packaging with custom illustrations fitting for the 60th Wedding Anniversary blend it was destined to grace."

A coffee adventure podcast for Literary Art's presentation of The Moth.

A heartfelt thank you to our friends in coffee who donated to our Coffee Lover's Dream Package to benefit Children's Cancer Association.

Our newly released video podcast, unpacking coffee branding, packaging, and overall story one episode, one bag at a time.