Salt, Fire & Time

We’ve just open-sourced a command line tool for working with Basecamp.

From early adopter to keynote speaker to Pro Partner—our journey with WooCommerce spans the platform's entire history. After 14 years of crafting e-commerce experiences for coffee roasters, specialty food brands, and mission-driven companies, we've achieved WooCommerce's highest recognition. Here's how we got here and where we're headed next.

Rebuilding our 15-year-old coffee tasting app revealed how dramatically home brewing culture had evolved while we were designing for coffee businesses, teaching us valuable lessons in the process.