Industry Insights
A collection of tips, tricks, and techniques we utilize in our web design & branding projects.
What Shopify 2.0 Actually Gives You
We recently rebuilt swisswater.com on Shopify 2.0. If your store is running on a legacy theme, here’s what that upgrade actually means for your team (and why it’s about more than new colors and fonts).
By Kandace Brigleb
What Shopify 2.0 Actually Gives You
We recently rebuilt swisswater.com on Shopify 2.0. If your store is running on a legacy theme, here’s what that upgrade actually means for your team (and why it’s about more than new colors and fonts).
By Kandace Brigleb
Design is Everything in Specialty Coffee
Good, considered design matters more in specialty coffee than in almost any industry. Here’s a few of our thoughts on why.
By Raymond Brigleb
Design is Everything in Specialty Coffee
By Raymond Brigleb, March 30, 2026
Your Website Is Feeding Robots a Five-Course Meal (When All They Want Is a Sandwich)
If you’ve noticed odd traffic patterns, or your site feeling sluggish at odd hours when nobody’s actually browsing it, you’re not imagining things. Something changed over the past year, and it’s affecting almost every site we manage.
By Raymond Brigleb
Your Website Is Feeding Robots a Five-Course Meal (When All They Want Is a Sandwich)
By Raymond Brigleb, February 18, 2026
AI Can’t Say No
When faced with a set of choices, I almost always feel that an AI will make the wrong call. I have a theory.
By Raymond Brigleb
AI Can’t Say No
By Raymond Brigleb, January 16, 2026
Accessibility and New Hero
Some of our new favorite fonts include special designs to improve accessibility.
By Raymond Brigleb
Accessibility and New Hero
By Raymond Brigleb, January 6, 2026
The Patagonia Principle: Building Websites That Last a Decade (or More)
Ten years ago, we promised clients websites that would last a decade. Here's how we delivered on that promise, and the valuable lessons we learned about digital sustainability along the way.
By Raymond Brigleb
The Patagonia Principle: Building Websites That Last a Decade (or More)
By Raymond Brigleb, May 19, 2025
Coffee Roasters Should Transparently Display Tariffs on Their Sites
The specialty coffee industry is experiencing substantial pressure on pricing. We think folks should be transparent about why.
By Raymond Brigleb
Coffee Roasters Should Transparently Display Tariffs on Their Sites
By Raymond Brigleb, May 2, 2025
Direct-to-Consumer Done Right: Custom Shopify Solutions for Coffee Roasters
Why custom development makes sense for serious roasters looking to grow their direct sales channel.
By Raymond Brigleb
Direct-to-Consumer Done Right: Custom Shopify Solutions for Coffee Roasters
By Raymond Brigleb, April 22, 2025
AI is Coming to Specialty Coffee… and It Looks Exciting
We explore what AI can do, how it works, what some of those acronyms stand for, and how it might help you sell coffee.
By Raymond Brigleb
AI is Coming to Specialty Coffee… and It Looks Exciting
By Raymond Brigleb, April 19, 2023
Tips for Making the Most of a Coffee Subscription Guest Spot
When you’re sending your coffee out through another party, you have an opportunity to market your own brand uniquely. Here are a few ideas.
By Raymond Brigleb
Tips for Making the Most of a Coffee Subscription Guest Spot
By Raymond Brigleb, March 23, 2023
Sell More Coffee Online for 2023
A handful of tips for selling online (through the lens of specialty coffee, of course).
By Raymond Brigleb
Sell More Coffee Online for 2023
By Raymond Brigleb, January 24, 2023
Holiday Coffee Offerings
We've worked with a handful of roasters and makers this holiday season to offer an array of offerings. Possibly there's something here for someone still on your list.
By Kandace Brigleb
Holiday Coffee Offerings
By Kandace Brigleb, December 22, 2021