The Buddhist Focus

“Obsessing over details and bringing a Buddhist level of focus to a narrow assortment of offerings sets Apple apart from its competitors. Buddhism—a faith Jobs studied intensely—teaches that if you are going to prepare a cup of tea, the making of the cup of tea should command all your attention; even this insignificant task should be completed with all the mastery you can bring to it.

From Inside Apple by Adam Lashinsky

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.