A47 Coffee Roasters

By Kandace Brigleb

Oct 2, 2016

Anonymous 47 is a roaster emerging in Vietnam. In a country where it is rare to drink coffee made from high quality beans alone, A47 stands out for their simple, natural real coffee. We crafted a brand voice, identity, and custom packaging for the new roaster.

Test run of box designs for A47 Coffee Roasters in Vietnam

We worked with the A47 team to define their brand in a lux, structured minimalism style that would get noticed (as opposed to the traditionally colorful and ornate branding of other coffees in the region).

We then collaborated with A47 to design a customized box. Since they also happen to operate a printing operation, we worked back and forth to iterate on box prototypes. The winning design includes a customized box, belly band, and branded insert.