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A mockup of the new A47 logo on to-go cups and bag

A47 Coffee Roasters

By Kandace Brigleb

in Our Work

Anonymous 47 is a roaster emerging in Vietnam. In a country where it is rare to drink coffee made from high quality beans alone, A47 stands out for their simple, natural real coffee. We crafted a brand voice, identity, and custom packaging for the new roaster.

Test run of box designs for A47 Coffee Roasters in Vietnam
a47-bag-coffee-cup-mugs-mockup

We worked with the A47 team to define their brand in a lux, structured minimalism style that would get noticed (as opposed to the traditionally colorful and ornate branding of other coffees in the region).

a47-logo-2

We then collaborated with A47 to design a customized box. Since they also happen to operate a printing operation, we worked back and forth to iterate on box prototypes. The winning design includes a customized box, belly band, and branded insert.

A47-Retail-Box-&-Label

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