Skip to main content
A mockup of the new A47 logo on to-go cups and bag Image loaded

A47 Coffee Roasters

By Kandace Brigleb

in Our Work

Anonymous 47 is a roaster emerging in Vietnam. In a country where it is rare to drink coffee made from high quality beans alone, A47 stands out for their simple, natural real coffee. We crafted a brand voice, identity, and custom packaging for the new roaster.

Test run of box designs for A47 Coffee Roasters in Vietnam Image loaded
a47-bag-coffee-cup-mugs-mockup Image loaded

We worked with the A47 team to define their brand in a lux, structured minimalism style that would get noticed (as opposed to the traditionally colorful and ornate branding of other coffees in the region).

a47-logo-2 Image loaded

We then collaborated with A47 to design a customized box. Since they also happen to operate a printing operation, we worked back and forth to iterate on box prototypes. The winning design includes a customized box, belly band, and branded insert.

A47-Retail-Box-&-Label Image loaded

You may also enjoy...

Introducing bc4: A Command Line Interface for Basecamp

We’ve just open-sourced a command line tool for working with Basecamp.
By Raymond Brigleb

A 14-Year WooCommerce Journey From Day One to Pro Partner

From early adopter to keynote speaker to Pro Partner—our journey with WooCommerce spans the platform's entire history. After 14 years of crafting e-commerce experiences for coffee roasters, specialty food brands, and mission-driven companies, we've achieved WooCommerce's highest recognition. Here's how we got here and where we're headed next.
By Kandace Brigleb

Five Things I Learned Building a Coffee Tasting App (Again)

Rebuilding our 15-year-old coffee tasting app revealed how dramatically home brewing culture had evolved while we were designing for coffee businesses, teaching us valuable lessons in the process.
By Raymond Brigleb