Transparency information on the Sweet Bloom website


Sweet Bloom Coffee Roasters

Sweet Bloom Coffee is a roastery known for beautiful coffee along with a deep care for their role in the full cycle of coffee. We worked with their team to create a completely new website that would allow them to share meaningful stories of their coffee journey and impact.

As a leader in transparency, Sweet Bloom is interested in educating consumers about their coffee, which rotates as regularly as the seasons. We designed product pages that are easily digestible to the casual consumer, while also diving into recommended preparations, transparency reporting, and producer stories.

A trio of screenshots showcasing how Sweet Bloom brings a focus to producers on their website.

We also designed an elegant subscription sign-up, based on co-founder Laurel’s illustrations, that brings about a delightful subscribing flow on any device.

The subscription builder shows up nicely on an iPhone.

Along the way, Sweet Bloom’s wholesale ordering and fulfillment was integrated in the website to offer fuller details and a stronger sense of alignment with wholesale customers.

Visiting Sweet Bloom’s website now, you get a sense of the people behind the coffee, from producers through to the cup in your hand. What could be sweeter?