Project

La Marzocco Espresso Subscription

Role

The must trusted name in espresso machines just announced a subscription program of their own

La Marzocco Home recently opened a Seattle café that quickly won attention and awards. A year in, with a successful roaster in residence program firmly in place, La Marzocco Home is upping their game by offering the café experience to the world through their new La Marzocco Home Espresso Subscription. We partnered with La Marzocco to craft the identity, vibe, coffee cards, photos, and web experience.

Our badge for the espresso program, built to distinguish the program while also tucking in nicely to the general La Marzcocco worldwide badge family.

“The La Marzocco Café and Showroom guest program is one of the most ambitious of its kind, and now thanks to their new subscription program, it isn’t just limited to Seattle folks.”—Sprudge

While the subscription program resides on the La Marzocco Home website, we gave it a distinct vibe with careful attention to the experience of being part of the program from the website to transactional emails.

We additionally created a host of photo assets for the web and social media campaigns.

La Marzocco went big with their first featured roaster; Oslo’s Tim Wendelboe is a bit of a celebrity in the barista world and he’s earned it, having won a World Barista Championship and then gone on to found his own eponymous roastery, world-famous café, and now a farm to test out his ideas about growing coffee at source. We chatted with Tim recently and put together a short show about Tim and the La Marzocco Home Espresso Subscription.

Check out the show on our show, Unpacking Coffee