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A Fresh Look for Swiss Water® Process at SCA Expo Houston
By Kandace Brigleb
in Our Work
This year, we had the incredible opportunity to reimagine and bring to life a vibrant new look and feel for Swiss Water® Process to be unveiled at the Specialty Coffee Association Expo in Houston. From a bold, inviting booth experience to coffee sample labels, detailed process cards, and witty stickers, every element was designed to celebrate Swiss Water®’s positioning: clever, trustworthy, friendly, and passionately coffee-driven.
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Our goal was to create an immersive environment where storytelling could seamlessly blend with design, inviting attendees to engage deeply with Swiss Water®. The booth was envisioned as a vibrant, welcoming gathering and coffee sampling space, instantly recognizable through its fresh colors and dynamic wave patterns.
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We designed new coffee sample labels and process cards to clearly and beautifully articulate Swiss Water®’s chemical-free decaffeination process. The playful stickers we created—“Calm Vibes Only” and “Today we drink, tonight we sleep” and “It’s 2pm Somewhere”—captured the brand’s warmth and wit.
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We loved seeing attendees interacting with our designs, engaging with the new storytelling elements, and experiencing Swiss Water®’s refined yet accessible character firsthand. It was truly rewarding to watch our combined creative vision unfold at SCA Expo.
Thank you to Swiss Water® for entrusting us with your brand story and being such thoughtful collaborators—and to everyone who stopped by and experienced our work in Houston!
