A Fresh Look for Swiss Water® Process at SCA Expo Houston

This year, we had the incredible opportunity to reimagine and bring to life a vibrant new look and feel for Swiss Water® Process to be unveiled at the Specialty Coffee Association Expo in Houston. From a bold, inviting booth experience to coffee sample labels, detailed process cards, and witty stickers, every element was designed to celebrate Swiss Water®’s positioning: clever, trustworthy, friendly, and passionately coffee-driven.

Our goal was to create an immersive environment where storytelling could seamlessly blend with design, inviting attendees to engage deeply with Swiss Water®. The booth was envisioned as a vibrant, welcoming gathering and coffee sampling space, instantly recognizable through its fresh colors and dynamic wave patterns.

We designed new coffee sample labels and process cards to clearly and beautifully articulate Swiss Water®’s chemical-free decaffeination process. The playful stickers we created—“Calm Vibes Only” and “Today we drink, tonight we sleep” and “It’s 2pm Somewhere”—captured the brand’s warmth and wit.

We loved seeing attendees interacting with our designs, engaging with the new storytelling elements, and experiencing Swiss Water®’s  refined yet accessible character firsthand. It was truly rewarding to watch our combined creative vision unfold at SCA Expo.

Thank you to Swiss Water® for entrusting us with your brand story and being such thoughtful collaborators—and to everyone who stopped by and experienced our work in Houston!