ESTABLISHED 2004
We uncover the story first. Then we bring it to life across every touchpoint.
Born from an unlikely fusion of a coffee-obsessed designer and a story-focused anthropologist, Needmore Designs has spent two decades helping brands discover who they really are. Our work begins with research and conversation, excavating the authentic narrative at the heart of what you do. Only then do we translate that story into the visual language it deserves.
What We Make
Brand Identity: Logos, color systems, typography, and the guidelines that hold it all together
Naming: Finding the right words when you're starting fresh or ready for a change
Packaging : Labels, bags, boxes, and the tactile experience of your product
Websites: E-commerce, editorial, and everything in between
How We Work
Every project starts the same way: with listening. We dig into your history, your customers, your competition, and your aspirations before we ever open a design file.
Discovery: Research and conversation to uncover your authentic story
Strategy: Defining the brand position, voice, and visual direction
Creation: Bringing the story to life whether that's a website, packaging system, brand identity, or all three
Collaboration: Working alongside you, not just for you
The Digital Craftsman
Ray Brigleb has spent twenty years designing for people who make things they care deeply about. Roasters, importers, makers. His own obsession happens to be coffee: he was the first employee at Stumptown Coffee Roasters, helped build that brand from scratch, produced the Unpacking Coffee podcast, and created the tasting app Cuppin. That background taught him to listen before designing and to build for how a business actually works, not just how it looks.
The Story Architect
Trained in Cultural Anthropology and Linguistics, Kandace Brigleb decodes the DNA of brands. She approaches each project as an ethnographic expedition, asking the questions that reveal what makes you different. A keynote speaker at WooConf and a recognized voice in the e-commerce community, she brings that same clarity to her role as your dedicated Producer. She keeps complex projects moving while ensuring the authentic story stays at the center of every decision.
“Truly masters of their craft and I was continually impressed with their attention to detail, organization, responsiveness and planning throughout a multi-faceted and ambitious project. Meeting these challenges was all the more satisfying alongside a group whose sense of humor and hospitality ran constant throughout.
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The Work
Two decades of branding, packaging, and websites for people who make things they care about.
Studio Updates
A 14-Year WooCommerce Journey From Day One to Pro Partner
Five Things I Learned Building a Coffee Tasting App (Again)
SCA Expo Recap: Swiss Water®, Sum›One, and the Ultimate Coffee Celebration
Latest Press
Sum›One Coffee Brand Featured in Daily Coffee News
Oliver's Custom Coffee Hits the Airwaves
Unpacking Coffee
Over 76 episodes, we sat down with a different coffee roaster each week to talk about their story and their design. It started as a passion project, but it's also how we've built relationships across the industry and sharpened our eye for what makes coffee packaging work. The show is currently on hiatus, but the archive is worth a visit.
DJDisarray
When he's not designing, Ray spins vintage vinyl around Portland. He holds down monthly residencies at Radio Room and Keys Lounge, with occasional sets elsewhere. The site is fun to poke around. He makes a new poster for every show and posts full set lists so you can dig into what he played.
Begin Your Design Journey
We'd love to hear what you're working on. Whether it's a rebrand, a new website, packaging, or something you're not quite sure how to describe yet, let's start a conversation.