Market Research
Mapping the Landscape Before We Create
Every successful journey begins with a thoughtful map. Our Market Research explores cultural trends, customer motivations, and industry dynamics—not to imitate what's already out there, but to identify where your brand can meaningfully contribute.
What Guides this Work
Our research is rooted in anthropology—looking beyond surface data to uncover deeper cultural narratives and emotional patterns that drive your audience’s decisions. Instead of just tracking trends, we ask questions that reveal what's shifting beneath the surface: Where is your audience's attention moving? What stories are shaping their choices? Where can your voice authentically resonate?
Combined with insights from our Interviews and Questionnaires, this process sets a strategic foundation for design that’s informed, resonant, and unmistakably yours.
Where Understanding Shapes Brand Expression
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Sum›One
Designing a visual ecosystem where geometric harmonies echo coffee’s journey
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Bluebeard Coffee Roasters
Translating a sense of place to a digital space
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Oliver's Custom Coffee
The Melodic Design of Oliver’s Custom Coffee
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Sweet Bloom
The Digital Harvest of Sweet Bloom
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Materia Prima
A Botanical-Inspired Brand for a Farm-to-Farm Micro Roastery
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Oren's Coffee
Visual Cartography of a New York Coffee Legacy