pouring a cup of orens coffee

Oren’s Coffee NYC is a New York institution leaning into a reimagined identity that is at once modern and nostalgic.

Oren’s Coffee has a long history of delivering coffee to New Yorkers. We originally worked together on the design of their existing brand.

With a strong identity is in place and sales increasing, we moved to to craft artifacts for a delightful e-commerce experience such as an updated website, striking new packaging, and an array of shipping materials.

We looked to old New York for visual cues, from subway way finding to art deco patterning to highlight the quality and history of this iconic brand.

brew guide and brew gear on iPhone

V60 pouring photo by David Friend, courtesy Orens Coffee

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