Jazzing Up Coffee Packaging: A Symphony of Colors & Typography
From the start, Oliver’s interests in highlighting growing regions and using unique coffee processing methods to extract unique flavors caught our attention. This led to the idea of creating a unique bag design for each region, resulting in a visually impressive set of six different coffee packages reminiscent of record releases. The uniform structure of the bag’s back covers tells Oliver’s unique story, echoing the bold lines and meticulous grid of vintage Jazz albums.
“I love the idea that when we drop a coffee it’s like a single hitting the airwaves.”
Choosing a Typeface That Dances to Different Tunes
We selected a geometric sans-serif typeface that draws upon a rich, century-long history of global design. The brand wordmark is set in a customized version of the typeface Dunbar, a design by Hawai’i-born CJ Dunn. The ethos of Dunn’s design harmonized perfectly with the brand’s identity, leading to a remarkable result.
As Dunn explains, “I realized that this really tall version had a lot of interesting personality and energy in it. I had seen a lot of designs in the middle but not as much at these extremes. Instead of compromising the most interesting designs, I kept both Tall and Low as display variants and designed a more moderate Text variant to work for smaller sizes.”
Brewing Up a Custom Website Experience
The Oliver’s Custom Coffee brand stands as a beacon for coffee lovers, releasing a series of unmissable coffee hits. In line with this, our website mirrors the vibrant colors and energy of each individual coffee release. Every coffee page showcases the unique flavors and roast customizations available. As a website crafted specifically for the discerning coffee enthusiast, it takes full advantage of Shopify 2.0 theme capabilities with Agtron Scores, roast customizations, flavor notes, and comprehensive details about what sets each coffee release apart.