Bringing Home the Café
We debuted the La Marzocco Home website to re-introduce the groundbreaking GS3 espresso machine. From this first offering through to the 2022 launch of the award-winning Micra Mini, the La Marzocco Home website serves as an innovator in showcasing and offering beautiful espresso machines. For the Linea Mini and GS3, this includes designing a custom machine on the site, from body color to knobs, legs and rails.
“With our first new home espresso machine launch in 8 years, the Linea Micra, we had the chance to reintroduce ourselves and what it would be like to own a La Marzocco Home machine. We couldn’t be more excited to have collaborated with Needmore to play a huge role in updating our site’s navigation, blog, and overall shopping experience to help continue our story.”
All Espresso, All the Time
La Marzocco’s website is a comprehensive journey into a home barista’s equipment and education needs. To begin with, the website offers a stunning array of machines, grinders, and accessories.
Once you are geared up and ready to pull shots, La Marzocco supports home baristas with a monthly espresso offering, classes and informative blog.
La Marzocco’s espresso subscription is more than a coffee delivery; this is a monthly introduction to new roasters around the world. To introduce this offering, we partnered with La Marzocco to craft the identity, vibe, coffee cards, photos, and web experience. While the subscription program resides on the La Marzocco Home website, we gave it a distinct vibe with careful attention to the experience of being part of the program from the website to transactional emails.