Project

La Marzocco Home

Role

A coffee-lovers dream website for the makers of the world’s finest espresso machines

Founded in Italy, La Marzocco has been making gorgeous, superbly crafted espresso machines since 1927. Ninety years later, they continue to express their deep affection for espresso through continuous innovation. We collaborated with La Marzocco and their partners to craft a modern, immersive online experience for their innovative new home focus.

La Marzocco Home website on iPad

With the technology and power of a commercial machine, but built for the home, the GS3 is a game changer. We debuted the La Marzocco Home website (built with WordPress & WooCommerce) along with the introduction of this groundbreaking espresso machine.

“At the time when we launched the site, the GS3 had been on the market for seven years and, because of the configurator and because of customization and the great job that was done on the website in creating that experience, it made it feel like the GS3 was just being launched into the market for the first time. The whole experience felt so fresh and new, they thought it was a new machine.”Scott Callender, La Marzocco Home

La Marzocco Home website on iPad

We originally produced the website in collaboration with the teams at La Marzocco USA and States of Matter, focusing on producing a sublime e-commerce experience on any device.

Since then, we’ve iteratively redesigning and updated the overall design of the website and added a number or innovated campaigns such as the La Marzocco Home Espresso Subscription and Office Coffee.

La Marzocco Home Australia website

More recently, our website for La Marzocco Home has begun to travel the globe. First stop, La Marzocco Home Australia. We worked with the Australia team to tailor the La Marzocco Home website design to their particular audience and offerings.