La Marzocco Home
Founded in Italy, La Marzocco has been making gorgeous, superbly crafted espresso machines since 1927. Eighty years later, they continue to express their deep affection for espresso through continuous innovation.

We originally produced the project in collaboration with the teams at La Marzocco USA and States of Matter. Since then, we’ve iteratively redesigning and updated the website as La Marzocco grows. Most recently, we redesigned the home page and produced a new Office Coffee initiative.

With the technology and power of a commercial machine, but built for the home, the GS3 is a game changer. We debued the La Marzocco Home website along with the introduction of this groundbreaking espresso machine, offering a a sublime design-your-own GS3 experience that culminates in the ability to not only order your customized GS3, but also to share your design via social media.

The GS3 wasn’t the last innovation to launch from the website; the award winning, kitchen-sized Linea Mini was introduced through the website as a super successful pre-order.

While the machines are gorgeous, there is a lot more going on here than merely commerce; La Marzocco Home is equal parts shop and education with an artfully illustrated history of espresso, full roster of in-person training events, and online home barista classes

If you enjoy the La Marzocco site, do take a look at the Office Coffee intuitive we worked on including custom photography, illustration, animation, and web design.

Copyright © 2016 Needmore Designs, LLC.

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