EDIRS Salon, based in New York’s meatpacking district, is known for their uptown/downtown aesthetic and a multicultural approach to hair styling. (And, when we say known, we mean it; they were just named one of Elle Magazine’s top 100 hair salons.) When we initially started working with EDRS, we immediately got a sense that, while their Flash website was bold and striking, it was a bit stale in comparison to the sophisticated vibrance radiating from everyone talked to at the salon (see the before image below). Plus, their Facebook and Twitter presence, where much of their ass kicking personality is evident, was non-existent.
We were interested in thinking outside the box a bit with this project. We’ve been quite inspired by one-page websites lately and wanted to push ourselves to telling the whole story right up front. (It only seemed right for such a bold, distinguished group of hair artists.) And so, we gathered together a pile of great photography from the salon, had a nice long chat, and set to work creating the tallest graphic we’ve ever made in Adobe Illustrator. Not to change absolutely everything at once, we were careful to brought in the emblematic EDRIS colors together with a twist; as you dive deeper into the page, the mood gradually changes. We also matched their identity with a custom web font.
As you can see, the site focuses on social media as a first priority, making every visit fresh. There also are a number of unexpected details—full image press pieces and an integrated blog—that burst forth from the one-page rule. (Hey, rules are made to be broken.)
Overall, we are thrilled to have had the opportunity to translate EDRIS’S signature style into a forward-thinking website that takes social media integration seriously. We do hope you will enjoy.