Sending the Right Message

John Gruber’s piece The Chair sums up the approach Apple took earlier this week with their iPad keynote announcement quite nicely.

But there are other things any competitor could copy, easily, but seemingly don’t even understand that they should, because such things aren’t technical. Take that chair. The on-stage demos of the iPad aren’t conducted at a table or a lectern. They’re conducted sitting in an armchair. That conveys something about the feel of the iPad before its screen is even turned on. Comfortable, emotional, simple, elegant. How it feels is the entirety of the iPad’s appeal.

Couldn’t agree more. We don’t even know how much memory this thing has yet, and we’re not really supposed to care. That’s beside the point.

Raymond Brigleb

Creative Director, dreamer, partner, father. Has been known to ride the rails. Pulls one heck of a shot.