We were thrilled to chat with Marina Pape from WooCommerce about coffee subscription websites and the keys to success in branding.
Coffee is this incredibly nuanced and complex industry. You have all of these variables that range from quality of beans to roast style to relationship with growers.
How do you move someone from thinking that “coffee is just coffee” — which is more of a commodity mindset where you begin to compete on lowest price — to thinking “this is my favorite roaster”?
Read the full article, How to Start a Coffee Subscriptions Business: The Ultimate Guide.