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Interviews & Questionnaires

Lis­ten­ing Close­ly to What Mat­ters Most

Every brand has a deep­er sto­ry beneath the sur­face — one that lives in the minds and hearts of your team and cus­tomers. Through thought­ful­ly designed inter­views and ques­tion­naires, we uncov­er the lan­guage, insights, and emo­tions that gen­uine­ly con­nect your audi­ence with your brand.

Revealing the Real Story

Led by our co-founder Kan­dace Brigleb, who holds degrees in Cul­tur­al Anthro­pol­o­gy and Lin­guis­tics, these ses­sions blend qual­i­ta­tive depth with quan­ti­ta­tive clar­i­ty. Kan­dace brings an anthro­pol­o­gist’s sen­si­tiv­i­ty to lan­guage, cul­ture, and hid­den pat­terns — she does­n’t just hear what peo­ple say; she uncov­ers what they mean.

This rig­or­ous yet human-cen­tered approach gives us pow­er­ful insights into your mar­ket’s per­cep­tions, needs, and desires. It also com­ple­ments our mar­ket research efforts, com­bin­ing exter­nal con­text with inter­nal authen­tic­i­ty. Togeth­er, they form the strate­gic foun­da­tion for design that tru­ly resonates.

Design That Starts with Listening

Bluebeard website

Bluebeard Coffee Roasters

Translating a sense of place to a digital space

Literary Arts website and tickets

Literary Arts

A Digital Rewrite

Ready to dis­cov­er your brand’s deep­er story?

Talk to Needmore