Ruthless Simplicity

Much has been made about Steve Jobs’ return to Apple, about ten years ago now, and how he turned the company around. Basically, a big part of his strategy for getting Apple back on track was drastically reducing the number and variety of computers they sold. While I am quite familiar with the story, I’ve never seen it illustrated as well as in the Timeline of Macintosh models on Wikipedia.

Here is a smaller version for reference:

You can see when the shakeup happens – in mid-1998. Apple starts the year off with no less than 14 models, and ends with just five. The simpler product line made things easier for shoppers and, more importantly, saved Apple serious money because of lower production costs.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.