Joe Coffee is a New York institution. We were proud to join teams once again to create an online home that is as warm and inviting as their newly unveiled branding.

A Welcoming Home

Our journey with Joe Coffee began with a complete overhaul of their website. As we embarked on that project, we had an inkling that a brand refresh was on the horizon. Did they ever deliver!

New Joe Coffee logo with color palette and typography

“The new, bolder ‘Joe Blue’ color has a swagger and pop to it that embodies a New York attitude while also being optimistic and welcoming.”
– Joe Coffee Company

With this new guiding light in mind, we infused the website with bold colors, vibrant typography, and a more robust ability to tell deeper stories about coffee. We paid particular attention to creating a site that compliments the new packaging design rather than compete with it.

Joe Coffee various webpages on blue background

Story Matters

Joe Coffee has been serving New Yorkers for over fifteen years. Along the way, they have developed a name for beautiful specialty coffee. These coffees have history and stories all of their own. Along with the visual update, we created clean, customized coffee pages that not only delve into the particular details of a coffee, but also create a space for a deep dive into telling the story behind particular roasts.

Costa Rica Harmony de Dota product page