Project

Children’s Cancer Association

Role

Guided by an understanding that joy makes sick kids feel better, Children’s Cancer Association (CCA) helps young patients “one song, one friendship, one breath of ocean air at a time.” We collaborated to enliven their online presence with their vibrant new brand & messaging.

JoyRx Give Joy page on MacBook and iPhone
JoyRx Homepage on iPad with toy instruments

What I enjoy most about working with Needmore Designs is “their energy. Not only are they full of creativity, but it’s obvious they thrive on problem solving.”

Carrie Grant, Senior Brand Designer, Portland, OR / Children’s Cancer Association

Brand Matters

We took cue from the new clear, friendly JOYRX branding and looked for opportunities to simplify and clarify their website (which we had developed previously). This led us to envision enhancements that that would allow the site to both stand-alone as a learning hub for adults and act as a logical companion for their youth-focused music site.

We’re so pleased with website refresh. Needmore not only addressed the issues we flagged but ensured everything ran smoothly for a seamless switch over. Everything looks so much cleaner with our new fonts and color system, allowing the content to shine that much more.

Carrie Grant, Senior Brand Designer, Portland, OR / Children’s Cancer Association

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