There’s an article on Brand New today about the redesign of the Saks logo that’s very interesting. Here is a brand that chooses to use no color, and stick to a logo design quite similar to what they’ve used for the past sixty years. Yet inverting the graphic, and putting it into a black box, and then making puzzles out of it… very clever. You can still make out the style of the typeface from looking at any part of the packaging!
Pentagram’s Saks Fifth Avenue Logo Redesign
