Monumentally Superficial

Richard MacManus of Read/Write Web checks in from the incredible-looking Webstock 2006 Conference in Wellington, New Zealand. His favorite event yesterday was Joel Spolsky’s talk on Blue Chip Products and how the best products in a particular category (the iPod, the Aeron chair) can so completely clobber their competition in a industry.

And here, of course, we’re talking about design. Mr. Spolsky concludes that “the world is monumentally superficial,” and proposes a simple, three part formula for great products: make people happy, think about emotions, and obsess over aesthetics. Remember those three next time you build something online, and you’re likely to be a winner in your category.

Note that Spolsky’s talk is based on an article on his site, if you’d like to read more.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.