Jony Ive on Communicating Your Values

There is a brief but insightful interview with Jonathan Ive of Apple in The London Evening Standard today. My favorite part:

Q: Users have become obsessively attached to Apple products. Why?

A: When I used a Mac I had a keen awareness of the values of those who made it. I think people’s emotional connection to our product is that they sense our care, and the amount of work that has gone into creating it.

One of our highest goals as a design agency is to communicate the values of our clients to their audience. When we achieve that, we feel the most successful.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.