Improving the search engine raking for the Needmore website has long been on my to-do list. But when you’re keeping quite busy with projects, it tends to fall by the wayside. It’s hard to set aside time for something that doesn’t actually seem necessary, and that’s probably a good thing.

Last week, Google sent us a $100 coupon for AdWords. I’ve been meaning to run a campaign, so I decided to give it a try, putting in some keywords I thought would bring interested folks to Needmore. My first choices were “modern websites” and “modern web design,” so I added those keywords first and started doing some searches to see what else might be helpful.

The only trouble is that we already show up on the first page of search results for both of those terms. This came as quite a surprise to me because I had not yet taken any time to worry about our search engine raking. I know Kandace has done a bit of work on that in the past, but neither of us has looked into it recently.

So I went ahead and set up the campaign. But it doesn’t appear that it’s going to do us any good, since we’re already showing up for free in the places we really want to.

The lesson? Make sure your content is interesting, topical, and up to date, and you won’t have to worry too much about SEO.