A couple weeks ago, a fairly major upgrade occurred with the way Facebook pages work. If you have a both a personal and business page on Facebook, you’ll now note the option to Use Facebook as Page. (The toggle is located in the top right of the page under Account.) Facebook notes:
We are introducing a set of features to help manage your Page communication. Starting today, you can navigate and interact with other areas of Facebook as your Page. This means you can choose to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed where you can engage with the latest and most important news from other Pages you like.
From a business perspective, this is an enticing upgrade. Before, one stark issue with having a Facebook business page was that interaction with your customers was difficult because any comment you made on your own page, or a customer’s, appeared as being authored by you instead of your business. This is no longer the case. Now, when you choose to navigate Facebook as your business, your messages are marked as coming from your business entity. This is important for a number of reasons.
First, you are able able to much more effectively separate your personal profile from your business. For example, if someone who has liked your business writes something positive about you on your wall or theirs, you are able to properly thank them in the name of your organization. This level of interaction is much stronger with customers and fans, especially if they only know you by your business name.
What’s more, this makes having multiple authors on your business page much more useful since they are all able to pen posts as one entity. For consultants and designers, this is a big win in that it means that we are able to better assist our clients hone their message—even going as far as being able to craft and post messages.
With this new focus on effective business communication, we’ll be watching Facebook pages even closer and, of course, posting regularly on our Needmore Facebook page.