Apple and New Product Events

There was an interesting post this morning in Daring Fireball about yesterday’s iPhone 5 and Music Event. As a designer, it’s hard not to love a company that cares this much about design.

When Schiller unveiled the iPhone 5, it rose from the stage floor on a smoothly-rising and rotating pedestal, pinpoint spotlights hitting the phone and only the phone. The rotation of the iPhone atop the pedestal was in perfect sync with the rotation of the iPhone projected on the big screen at the back of the stage. There’s no store where you buy such pedestals; Apple designed and engineered it specifically for this event. It was on stage for about a minute.

Despite their size, and the loss of a visionary leader, Apple continues to value design. I find that quite heartening.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.