{"id":9403,"date":"2014-07-12T20:05:00","date_gmt":"2014-07-13T03:05:00","guid":{"rendered":"\/?p=9403"},"modified":"2023-01-12T20:22:31","modified_gmt":"2023-01-13T04:22:31","slug":"hammer-hand-redesigned-website","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/hammer-hand-redesigned-website\/","title":{"rendered":"A Tack Sharp Redesign for Hammer & Hand"},"content":{"rendered":"\n

A modernized portfolio for timeless builders<\/h2>\n\n\n\n

For twenty years, Hammer & Hand<\/a> has thoughtfully crafted iconic, \u00fcber-efficient homes and renovations, guided by an ethic of quality, durability and beauty. In redesigning their website, we had a dual focus of giving the website a facelift and to rearchitect the visitor experience.<\/p>\n\n\n\n

Founded in Portland and recently extending to Seattle, Hammer & Hand has emerged as a thought-leader in their field not only for groundbreaking projects, such as the ambitious Passive House<\/a>, but also by generously sharing the meticulous details of their findings and process.<\/p>\n\n\n\n

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This was far beyond a visual refresh; we engaged in a comprehensive structural overhaul. Pouring over hundreds of web pages and a three-level-deep menu system, we stripped the site back to the basics and let the photography take front and center.<\/p>\n\n\n

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\"Hammer<\/figure><\/div>\n\n\n

While their logo was to remain intact, we had the flexibility to explore mood and colors. We introduced a updated visual language (fonts, colors, icons) that considers Hammer & Hand’s phenomenal work and wealth of resources a focal point.<\/p>\n\n\n\n

Hammer & Hand works seamlessly with both modern and traditional designs. As such, their website needed to visually support portfolio pieces in a variety of styles, much as we would with an artist’s portfolio.<\/p>\n\n\n

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\"Hammer<\/figure><\/div>\n\n\n

Our challenge was to harness the wealth of information they had amassed over the years and transport it to a modernized system that would not only put Hammer & Hand in the driver’s seat, but also compliment their wide-ranging talents and portfolio.<\/p>\n\n\n\n

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As noted, Hammer & Hand is generous with sharing their vast storehouse of knowledge. So, we made sure that crucial landing pages are interconnected to videos, blog posts, and similar projects. This is a website built to serve this bustling studio for years to come.<\/p>\n\n\n\n

Even a month after launch, the redesign produced staggering results. Bounce rates improved immensely;  the ever popular home page bounces rates are down nearly ten percent. The most incredible return has been on service pages where, for example, Basements<\/a> are seeing an over 67% drop in bounces. This means more people on the site and more readers engaging.<\/p>\n\n\n\n

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view our portfolio<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A modernized portfolio for timeless builders.<\/p>\n","protected":false},"author":3,"featured_media":13752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/06\/hammer-and-hand-ipad-home.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/9403"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=9403"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/9403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/13752"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=9403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=9403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=9403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}