{"id":6960,"date":"2012-09-14T10:20:23","date_gmt":"2012-09-14T17:20:23","guid":{"rendered":"\/?p=6960"},"modified":"2019-06-14T09:36:15","modified_gmt":"2019-06-14T16:36:15","slug":"apple-and-new-product-events","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/apple-and-new-product-events\/","title":{"rendered":"Apple and New Product Events"},"content":{"rendered":"<p>There was <a href=\"http:\/\/daringfireball.net\/2012\/09\/iphone_5_event\">an interesting post this morning<\/a> in Daring Fireball about <a href=\"http:\/\/apple.com\/apple-events\/september-2012\/\">yesterday&#8217;s iPhone 5 and Music Event<\/a>. As a designer, it&#8217;s hard not to love a company that cares this much about design.<\/p>\n<blockquote><p>When Schiller unveiled the iPhone 5, it rose from the stage floor on a smoothly-rising and rotating pedestal, pinpoint spotlights hitting the phone and only the phone. The rotation of the iPhone atop the pedestal was in perfect sync with the rotation of the iPhone projected on the big screen at the back of the stage. There\u2019s no store where you buy such pedestals; Apple designed and engineered it specifically for this event. It was on stage for about a minute.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6961 lazyload\" title=\"iPhone5\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2012\/09\/iPhone5.jpg\" alt=\"\" width=\"749\" height=\"443\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2012\/09\/iPhone5.jpg 749w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2012\/09\/iPhone5-410x242.jpg 410w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<p>Despite their size, and the loss of a visionary leader, Apple continues to value design. I find that quite heartening.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple goes above and beyond when it comes to product design. They have a strict eye for design that anyone can appreciate.<\/p>\n","protected":false},"author":2,"featured_media":6961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[33,122,53],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2012\/09\/iPhone5.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/6960"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=6960"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/6960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/6961"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=6960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=6960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=6960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}