{"id":6430,"date":"2012-03-29T08:22:50","date_gmt":"2012-03-29T15:22:50","guid":{"rendered":"\/?p=6430"},"modified":"2012-03-29T08:25:49","modified_gmt":"2012-03-29T15:25:49","slug":"jr-web-design","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/jr-web-design\/","title":{"rendered":"Needmore Designs for J&R Group"},"content":{"rendered":"
<\/a><\/p>\n J&R Group<\/a>\u00a0owns and operates a number of properties in the Portland area. They came to us to create a website with a youthful and visually interesting approach.<\/p>\n <\/p>\n The homepage layout was a fun design task, one that required us to find a balance<\/strong> between the grandeur and large-scale beauty of the J&R Group’s properties and the finer details that make their interiors and settings unique. It became important for us to see the connection between the way a staircase crosses in front of a wooden wall and the way the Tanasbourne building’s<\/a> roofline stretches into the sky and to highlight those similarities.<\/p>\n Intent on allowing those details to stand on their own against a stark background, we kept navigation to the individual projects hidden<\/em> on initial view, only showing links to the individual properties when someone mouses over them.<\/p>\n We carried this idea to the logo as well, which slides up when moused over to reveal the J&R Group’s name. These “tricks” are achieved using various CSS and HTML techniques, both old and more cutting edge. The property titles that fades in on mouseover and the smooth slide of the logo combine old design techniques with the contemporary abilities of the web.<\/p>\n