{"id":6368,"date":"2012-03-19T09:12:58","date_gmt":"2012-03-19T16:12:58","guid":{"rendered":"\/?p=6368"},"modified":"2016-11-03T16:20:41","modified_gmt":"2016-11-03T23:20:41","slug":"brand-focus","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/brand-focus\/","title":{"rendered":"Brand Focus"},"content":{"rendered":"<blockquote><p>It is impossible for a brand to be all things to all people. Indeed, the more a brand tries to appeal to everyone, the more a brand loses what makes it distinct; in an effort to broaden its appeal, a brand becomes more and more general.<\/p><\/blockquote>\n<p><em>Breakthrough Marketing Plans<\/em> by Tim Calkins, page 52<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is impossible for a brand to be all things to all people. Indeed, the more a brand tries to appeal to everyone, the more a brand loses what makes it distinct; in an effort to broaden its appeal, a brand becomes more and more general. Breakthrough Marketing Plans by Tim Calkins, page 52<\/p>\n","protected":false},"author":2,"featured_media":6369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[253,37,19],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2012\/03\/ISP2037198.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/6368"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=6368"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/6368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/6369"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=6368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=6368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=6368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}