{"id":3351,"date":"2011-03-04T09:38:50","date_gmt":"2011-03-04T17:38:50","guid":{"rendered":"\/?p=3351"},"modified":"2017-01-22T19:38:53","modified_gmt":"2017-01-23T03:38:53","slug":"sending-the-right-message","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/sending-the-right-message\/","title":{"rendered":"Sending the Right Message"},"content":{"rendered":"<p>John Gruber&#8217;s piece <a title=\"The Chair\" href=\"http:\/\/daringfireball.net\/2011\/03\/the_chair\">The Chair<\/a> sums up the approach Apple took earlier this week with their iPad keynote announcement quite nicely.<\/p>\n<blockquote><p>But there are other things any competitor could copy, easily, but seemingly don\u2019t even understand that they\u00a0<em>should<\/em>, because such things aren\u2019t technical. Take that chair. The on-stage demos of the iPad aren\u2019t conducted at a table or a lectern. They\u2019re conducted sitting in an armchair. That conveys something about the feel of the iPad before its screen is even turned on. Comfortable, emotional, simple, elegant. How it\u00a0<em>feels<\/em> is the entirety of the iPad\u2019s appeal.<\/p><\/blockquote>\n<p>Couldn&#8217;t agree more. We don&#8217;t even know how much memory this thing has yet, and we&#8217;re not really supposed to care. That&#8217;s beside the point.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Gruber&#8217;s piece The Chair sums up the approach Apple took earlier this week with their iPad keynote announcement quite nicely.<\/p>\n","protected":false},"author":2,"featured_media":8070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[33,19],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/q-s\/Screen-shot-2011-03-04-at-9.31.54-AM1.png","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/3351"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=3351"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/3351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/8070"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=3351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=3351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=3351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}