Videos are one one of the best ways to get the word out about your business\u2014they’re compelling, viral, and show up on Google searches. They’re an incredibly absorbing way to tell your story.\u00a0Here’s a winning workflow for putting videos on your website:<\/p>\n
First off, we’re assuming that the reason for creating the video in the first place is to get people jazzed about what you are doing and visit your website and possibly buy something<\/em>. And so, we want to make this as clear and easy as possible. Now, if you are lucky<\/em> and the video gets knocked around the Internet, someone will find a way to post the video without explicit reference to your original work. Which isn’t a big deal as long as you have been kind enough to produce the link for them.<\/p>\n You should not<\/em> host your video on your own server. For one, the hit to your pocket should the video go viral can be staggering and immediate. Second, and most importantly, hosting the video on your website misses a huge opportunity for allowing your fans to help you spread the word<\/strong>. And, embedded videos look fantastic. For example take a peek at this gorgeous Kenya video by our friends at Stumptown Coffee Roasters<\/a>.<\/p>\n