permission to market<\/a> to an individual; permission marketing means that someone has gone out of their way to ask you let them know what you are up to. And, signing up for your newsletter is one of the easiest ways for them to do so.<\/p>\nSure, there are a myriad of ways to get your message out (blog, Facebook, and Twitter, to name a few). And, all of these are important venues for your message and should certainly be part of your larger social media plan. Interestingly, though, Jordan notes that newsletters are far more personal than blog posts or RSS feeds. She suggest, perhaps rightly so, that getting an email directly from you is a more intimate experience than happening upon your blog’s RSS feed.<\/p>\n
The takeaway is that these addresses, given freely to you by your customers and fans, should be treated like gold. They are, after all, a gathering of individuals interested in hearing about what you and your business have bee up to. What can be more valuable than that?<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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