{"id":2052,"date":"2005-12-07T08:47:31","date_gmt":"2005-12-07T16:47:31","guid":{"rendered":"http:\/\/localhost\/email-designguidelines"},"modified":"2017-01-17T17:07:26","modified_gmt":"2017-01-18T01:07:26","slug":"email-designguidelines","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/email-designguidelines\/","title":{"rendered":"Email Design Guidelines"},"content":{"rendered":"

The good folks at Campaign Monitor<\/a> have posted an article entitled Email Design Guidelines for 2006<\/a> which is quite sobering. The article goes into much more detail, but can be summed up in a few points:<\/p>\n

    \n
  1. Never use images for important content like headlines, links and any calls to action.<\/li>\n
  2. Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn\u2019t throw your design out.<\/li>\n
  3. Add a text-based link to a web version of your design at the top of your email.<\/li>\n
  4. Ensure your most compelling content is at the top (and preferably to the left).<\/li>\n
  5. Test your design in a preview pane, full screen and with images turned on and off before you send it.<\/li>\n
  6. Ask your subscriber to add your From address to their address book at every opportunity.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The good folks at Campaign Monitor have posted an article entitled Email Design Guidelines for 2006 which is quite sobering. <\/p>\n","protected":false},"author":2,"featured_media":12899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[512,63],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2005\/12\/walking-in-fall-umbrella.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/2052"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=2052"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/2052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/12899"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=2052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=2052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=2052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}