{"id":2024,"date":"2006-01-16T07:44:32","date_gmt":"2006-01-16T15:44:32","guid":{"rendered":"http:\/\/localhost\/the-art-ofbranding"},"modified":"2015-10-29T19:35:43","modified_gmt":"2015-10-30T02:35:43","slug":"the-art-ofbranding","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/the-art-ofbranding\/","title":{"rendered":"The Art of Branding"},"content":{"rendered":"<p>Guy Kawasaki has posted yet another gem, on <a href=\"http:\/\/blog.guykawasaki.com\/2006\/01\/the_art_of_bran.html\">The Art of Branding<\/a>. Every one of his points is spot on, but my favorite is the first, <strong>Seize the high ground.<\/strong><\/p>\n<blockquote><p>Think about it: when is the last time you bought a product to hurt a company\u2019s competition? That\u2019s not why you spend your dollars. If you want to beat your competition, establish an uplifting brand, but don\u2019t try to establish a brand based on your silly desire to beat your competition.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Guy Kawasaki has posted yet another gem, on The Art of Branding. <\/p>\n","protected":false},"author":2,"featured_media":11915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[253],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/01\/washington-high-stairs.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/2024"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=2024"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/2024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/11915"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}