{"id":19442,"date":"2019-12-27T06:00:52","date_gmt":"2019-12-27T14:00:52","guid":{"rendered":"https:\/\/needmoredesigns.com\/?p=19442"},"modified":"2024-01-24T16:53:02","modified_gmt":"2024-01-25T00:53:02","slug":"pozo-barbecue","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/pozo-barbecue\/","title":{"rendered":"Pozo Barbecue"},"content":{"rendered":"\n<p>Pozo is a Southern BBQ restaurant in Qatar that is warm and inviting to expats and locals alike, infused with global and local culinary influences. Needmore was invited to craft a name, brand, and founding story.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2019\/11\/Pozo-brand-book-bbq-scaled.jpg\" alt=\"pozo brand book\" class=\"lazyload\" title=\"Pozo-brand-book-bbq\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cooking Up a Brand<\/strong><\/h2>\n\n\n\n<p>Our goal was to identify a name that is memorable yet malleable enough to both refer to a barbecue restaurant and allow for flexibility with bringing in local ingredients and flavors. Pozo is just such a name. Literally, \u201cpit full of hot rocks\u201d in the Mexican barbacoa style that has heavily influenced Texas barbecue, the name conjures up not only a sense of heat and energy, but also a blending of cultures to create something new and remarkable.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2019\/11\/Paper-Cups-orange-scaled.png\" alt=\"pozo logo\" class=\"lazyload\" title=\"Paper-Cups-orange\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2019\/11\/Paper-Cups-Cream-scaled.png\" alt=\"pozo on a cup\" class=\"lazyload\" title=\"Paper-Cups-Cream\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2019\/11\/Pozo-Graphics.png\" alt=\"\" class=\"lazyload\" title=\"Pozo-Graphics\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pozo is a Southern BBQ restaurant in Qatar that is warm and inviting to expats and locals alike, infused with global and local culinary influences. Needmore was invited to craft a name, brand, and founding story. Cooking Up a Brand Our goal was to identify a name that is memorable yet malleable enough to both&hellip;<\/p>\n","protected":false},"author":3,"featured_media":19388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[253,753,702,689,688],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2019\/11\/Pozo-business-cards-scaled.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/19442"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=19442"}],"version-history":[{"count":6,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/19442\/revisions"}],"predecessor-version":[{"id":26682,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/19442\/revisions\/26682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/19388"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=19442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=19442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=19442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}