{"id":1777,"date":"2007-03-25T14:31:46","date_gmt":"2007-03-25T22:31:46","guid":{"rendered":"http:\/\/localhost\/never-eat-alone-highrises-companionbook"},"modified":"2017-01-20T12:51:10","modified_gmt":"2017-01-20T20:51:10","slug":"never-eat-alone-highrises-companionbook","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/never-eat-alone-highrises-companionbook\/","title":{"rendered":"Never Eat Alone: Highrise’s Companion Book?"},"content":{"rendered":"

I\u2019ve been reading the book Never Eat Alone<\/a>\"\" by Keith Ferrazzi, and let me tell you, it\u2019s as if the book was written to accompany the launch of Highrise<\/a>, a remarkable shared online contact manager, released last week.<\/p>\n

Keith is a world-class networker, and he\u2019s written this book all about it. The more I read this book, the more I think of inspiring uses for Highrise.<\/p>\n

Before I meet with any new people I\u2019ve been thinking of introducing myself to, I research who they are and what their business is. I find out what\u2019s important to them: their hobbies, challenges, goals\u2014inside their business and out. Before the meeting, I generally prepare \u2026 a one-page synopsis on the person I\u2019m about to meet. The only criterion for what should be included is that I want to know what this person is like as a human being, what he or she feels strongly about, and what his or her proudest achievements are.<\/p><\/blockquote>\n

Great use for the bio or notes you can add to your contacts in Highrise. Later, regarding meeting folks at conventions:<\/p>\n

I generally knew who was coming\u2026 My office compiled simple bios of the VIPs who were coming in case I ended up meeting them or sitting next to them. My assistant prepared a few one-pages on the one or two individuals I especially wanted to meet. … This is all part of what I call just doing your homework.<\/p><\/blockquote>\n

Again, fits in perfectly with the Highrise philosophy. Mr. Ferrazzi goes on to talk about deciding upon a goal, and then making \u201clists\u201d of the people you need to talk to to help you accomplish that goal. It makes a lot of sense, and would probably be a good fit for Cases in Highrise, since you can also add a \u201cbio\u201d and notes to the case itself. He goes on to talk about putting these to use to help with a product launch:<\/p>\n

To create excitement around our product, I wrote down a list of people I called \u201cinfluentials\u201d \u2013 the early adopters, journalists, and industry analysts that help spread the initial buzz about a product or service. Next, I made a list of potential customers, potential acquirers, and people who might be interested in funding us down the road. … When you make such lists, it\u2019s important you name the actual decision makers, and not just an organization. The point here is to have a readily accessible and specific list of names.<\/p><\/blockquote>\n

Finally, he actually talks about printing up some of these lists, and making sure he has them with him at all times. He\u2019ll pull out the list in a cab, between meetings, and review details about the folks he\u2019ll be talking to, or even just bumping into.<\/p>\n

All in all, this is a great book, especially if you\u2019re not quite an expert networker yet \u2013 which I\u2019m not. I used to think of networking as a dirty word, but I\u2019m feeling a lot better about it, reading this book.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been reading the book Never Eat Alone by Keith Ferrazzi.<\/p>\n","protected":false},"author":2,"featured_media":14171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/05\/penner-joy-fireplace.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1777"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=1777"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/14171"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=1777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=1777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=1777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}