One often talks about the \u201celevator pitch,\u201d the incredibly brief period of time you have with someone in an elevator (or any like situation) to explain your big idea. It\u2019s handy to have just such a pitch, if you have just such an idea.<\/p>\n
I met yesterday with a friend who had a bright idea. After listening for fifteen minutes to long descriptions about how it might work, I distilled it down to three words: \u201cYouTube for X.\u201d Now, I\u2019m not going to say what industry X represents, because frankly that would be giving away pretty much the whole idea. But once it was out there, he agreed that it made a lot of sense.<\/p>\n
Metaphors are very helpful. They give you handles around your idea, make it portable, help you to think about it in a way that lets you compare it to other ideas out there. It\u2019s much easier to frame it in terms of X meets Y, because then you can explore the space between those two things. In this case, I then suggested my friend get a YouTube account and upload and watch some videos. Then he\u2019ll have a far better idea of what he\u2019s up against. And it saves a lot of time explaining, because I\u2019ve used YouTube too.<\/p>\n
As Mark McCormack wrote in What They Don\u2019t Teach You at Harvard Business School<\/em>: \u201cCreativity in business is often nothing more than making connections that everyone else has almost thought of. You don\u2019t have to reinvent the wheel, just attach it to a new wagon.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" The new wagon approach.<\/p>\n","protected":false},"author":2,"featured_media":9086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/g-h\/Graz_University-Library_reading-room.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1776"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/9086"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}