{"id":1768,"date":"2007-04-09T15:11:00","date_gmt":"2007-04-09T23:11:00","guid":{"rendered":"http:\/\/localhost\/client-surveys-now-80-lesspainful"},"modified":"2017-01-20T12:58:04","modified_gmt":"2017-01-20T20:58:04","slug":"client-surveys-now-80-lesspainful","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/client-surveys-now-80-lesspainful\/","title":{"rendered":"Client Surveys: Now 80% Less Painful!"},"content":{"rendered":"
Recently, I revised our Client Survey<\/a>, arguably our most used and most important public form. Although the survey that we had been using was fine and perfectly functional (I would even go so far as to call it friendly and clever!) I felt strongly about the survey feeling more intimate and conversational. Happy Cog<\/a>, to no surprise, has a form that does this well; and by this<\/em> I mean that tricky blend of straight up information gathering and jovial conversing. I felt inspired to make our survey more clear, less redundant and more fun.<\/p>\n Because we rely on our surveys heavily to help us craft accurate and effective estimates for potential clients, clarity, both in the form itself and in the responses it encouraged, was at the top of my wish list. Was there a way to word questions that would encourage adjectives and helpful detail in the answers? Using phrases like please briefly describe<\/em> or please use a few adjectives<\/em> in place of all too brief yes or no questions seemed like a good place to start. Instead of asking questions such as, Do you have a logo? Have you established a style guide for the website? Do you intend to keep the website updated?<\/em> I reworded: Please attach an image of your logo here.<\/em> (A brilliant feature of Wufoo<\/a>!) What feelings do you want your website to create in your visitors? How much updating will your site require?<\/em>. With the new wording, potential clients seem much more likely to spend a few sentences really describing how they want people to feel upon visiting their site and the kind of work they\u2019re willing to do to keep the site current.<\/p>\n